Privacy Policy

Introduction

Welcome to SeoulPurpose – Eats (SPEats). We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website (eats.seoulpurpose.com) and tell you about your privacy rights and how the law protects you.

Important Information

Who We Are

SeoulPurpose – Eats (SPEats) is the data controller and responsible for your personal data (collectively referred to as “SPEats”, “we”, “us”, or “our” in this privacy policy).

Contact Details

If you have any questions about this privacy policy or our privacy practices, please contact us at:

• Email address: contact@seoulpurpose.com
• Website: eats.seoulpurpose.com

The Data We Collect About You

We may collect, use, store, and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data
• Contact Data
• Technical Data
• Usage Data
• Marketing and Communications Data

How We Collect Your Personal Data

We use different methods to collect data from and about you including through:

• Direct interactions. You may give us your Identity and Contact Data by filling in forms or by corresponding with us by post, phone, email, or otherwise.
• Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.

How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• To Provide and Improve Our Services: We use your data to operate and improve our services. This includes using your data to understand how you use our website and to improve the functionality and user experience.
• To Manage Your Account: If you create an account with us, we use your data to manage your registration, authenticate you when you log in, and provide you with customer support.
• To Communicate with You: We may use your data to send you updates about your account, respond to your inquiries, and send you information about our services and any changes to our terms, policies, or conditions.
• To Personalize Your Experience: We may use your data to personalize the content and services we provide to you based on your preferences and interests.
• To Analyze and Aggregate Information: We use your data to analyze trends and preferences, to help us better understand our users and to improve our services. This aggregated information does not identify individual users.
• For Marketing and Promotions: With your consent, we may use your data to send you promotional materials and offers related to our services. You can opt-out of receiving these communications at any time.
• To Comply with Legal Obligations: We may use your data to comply with applicable laws, regulations, and legal processes, including responding to requests from public and governmental authorities.
• For Security and Fraud Prevention: We may use your data to ensure the security of our services, to prevent fraud, and to protect our users and us from threats.

Legal Basis for Processing Your Data

We rely on the following legal bases to process your personal data:

• Performance of a Contract: When we need to perform a contract we are about to enter into or have entered into with you.
• Legitimate Interests: When it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Consent: Where you have given us consent to process your data for specific purposes.
• Compliance with Legal Obligations: When we need to comply with a legal obligation.

We ensure that we assess the lawful basis for processing your personal data and ensure that the data processing is conducted in compliance with applicable laws.

Disclosures of Your Personal Data

We may share your personal data with the parties set out below for the purposes set out in section above:

• Service Providers: We may share your data with third-party service providers who perform services on our behalf, such as website hosting, data analysis, payment processing, order fulfillment, information technology, customer service, and marketing assistance.
• Affiliates: We may share your data with our affiliates, in which case we will require those affiliates to honor this privacy policy.
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company, we may share or transfer your data. You will be notified via email and/or a prominent notice on our website of any change in ownership or uses of your personal data, as well as any choices you may have regarding your personal data.
• Legal Requirements: We may disclose your data if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
• Protecting Rights: We may disclose your data when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to a government request.
• With Your Consent: We may disclose your personal data for any other purpose with your consent.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

International Transfers

We operate globally, and as such, your personal data may be transferred to, stored, or processed in countries other than your own. These countries may have data protection laws that are different from the laws of your country.

Data Transfers Within SPEats

When we transfer your personal data within our organization, we ensure it receives an adequate level of protection wherever it is processed. This includes ensuring that transfers are limited to only those countries recognized as providing an adequate level of legal protection or where we can be satisfied that alternative arrangements are in place to protect your privacy rights.

Data Transfers to Third Parties

Some of our external third parties are based outside your country, so their processing of your personal data will involve a transfer of data. Whenever we transfer your personal data out of your country, we ensure a similar degree of protection is afforded to it by implementing at least one of the following safeguards:

• European Commission Standard Contractual Clauses: For transfers from the European Economic Area (EEA) to countries not considered to have adequate data protection laws, we use specific contracts approved by the European Commission which give personal data the same protection it has in Europe.
• Privacy Shield: Where we use providers based in the United States, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US.
• Binding Corporate Rules: Intra-group transfers within SPEats are conducted under binding corporate rules which ensure an adequate level of protection across our organization.

Your Consent

By using our services and providing your information, you consent to the transfer of your personal data to countries outside of your country of residence, including the United States, which may have different data protection rules than your country.

Security Measures

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

If you have any questions about our data transfer practices, please contact us at contact@seoulpurpose.com.

Data Security

We have implemented appropriate security measures to protect your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorization. We limit access to your personal data to employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

Measures We Take

• Encryption: We use encryption to protect your personal data during transmission and at rest.
• Access Controls: We implement strict access controls to ensure that only authorized personnel can access your data.
• Regular Security Reviews: We conduct regular security reviews and assessments to ensure our systems and processes are secure.
• Data Anonymization: Where possible, we anonymize your data to reduce the risk of it being linked to you personally.

How You Can Help

The security of your data also depends on you. Where we have given you (or where you have chosen) a password that enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Reporting Security Incidents

We have procedures in place to deal with any suspected data security breach. If we suspect a data breach, we will notify you and any applicable regulator where we are legally required to do so.

Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Determining Retention Periods

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your data, and whether we can achieve those purposes through other means, as well as the applicable legal requirements.

Retention Periods

• Legal Requirements: We will retain your personal data for as long as required by law.
• Business Purposes: We will retain your personal data as long as necessary to fulfill our legitimate business purposes.
• Marketing: We will retain your personal data used for marketing purposes until you opt out of marketing communications or request the deletion of your data.

Data Deletion

In some circumstances, you can ask us to delete your data. Please see section 10, “Your Legal Rights,” for more information.

Anonymization

In some cases, we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These rights may include:

1. Right to Access

You have the right to request access to your personal data. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

2. Right to Rectification

You have the right to request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

3. Right to Erasure

You have the right to request the deletion of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully, or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

4. Right to Restrict Processing

You have the right to request the restriction of processing of your personal data. This enables you to ask us to suspend the processing of personal data about you in the following scenarios:

• Where our use of the data is unlawful but you do not want us to erase it.
• Where you need us to hold the data even if we no longer require it as you need it to establish, exercise, or defend legal claims.
• You have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.

5. Right to Data Portability

You have the right to request the transfer of your personal data to you or to a third party in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

6. Right to Object

You have the right to object to the processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

7. Right to Withdraw Consent

Where we are relying on consent to process your personal data, you have the right to withdraw consent at any time. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time you withdraw your consent.

Exercising Your Rights

If you wish to exercise any of the rights set out above, please contact us at contact@seoulpurpose.com.

We may need to request specific information from you to help us confirm your identity and ensure your right to access the relevant personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

There is no fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

Third-Party Links

Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

We may use third-party services on our website, which may collect, use, and share your information in accordance with their own privacy policies. These services include, but are not limited to:

• Analytics Services: We use analytics services to help us understand how our website is being used. These services may collect information about your use of our website, including your IP address, device information, and browsing behavior.
• Advertising Networks: We may use advertising networks to deliver targeted advertisements to you. These networks may collect information about your online activities over time and across different websites and other online services.
• Social Media Platforms: Our website may integrate with social media platforms, which may collect information about your interactions with our website and your social media accounts.

We are not responsible for the privacy practices or the content of these third-party sites. If you have any questions about how these third parties handle your personal data, please review their privacy policies and contact them directly.

Cookies

Our website uses cookies to distinguish you from other users. This helps us provide you with a good browsing experience and allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They help the site function properly and provide information to the site owners.

How We Use Cookies

We use the following types of cookies:

• Essential Cookies: These cookies are necessary for the website to function correctly. They enable basic features like page navigation and access to secure areas of the website.
• Performance Cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.
• Functionality Cookies: These cookies remember choices you make to improve your experience on our website.
• Targeting Cookies: These cookies are used to deliver advertisements that are relevant to you and your interests.

Managing Cookies

You can manage cookies through your browser settings. Most browsers allow you to refuse cookies or to alert you when a cookie is being sent. However, if you disable cookies, some parts of our website may not function properly.

For more detailed information about the cookies we use, please visit our Cookies Policy.

Changes to This Privacy Policy

We may update this privacy policy from time to time in response to changing legal, technical, or business developments. When we update our privacy policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make.

We will obtain your consent to any material privacy policy changes if and where this is required by applicable data protection laws.

We encourage you to review this privacy policy periodically to be informed of how we are protecting your information.

Last Update

This privacy policy was last updated on July 6, 2024.